Your offer, your creative, your website, your follow-up — advertising sits on top of all of it. My job is to find the part that's actually costing you money, then build the campaigns around that answer.
These figures describe my professional career to date, including campaigns delivered while working with agencies and their clients. ads.by.hadi is my independent practice — the experience is mine, the work belonged to the businesses who paid for it.
This is the layer everyone stares at. It's real and it matters — but it's also the layer that gets blamed for problems it didn't cause.
A strong campaign pointed at a weak page is an expensive way to discover your website has a problem. Traffic is bought. Conversion is earned.
This is one of the most common places a "bad campaign" turns out not to be a campaign problem at all. No amount of optimisation fixes a slow reply.
Your margins and customer value decide what you can afford to pay for a customer. That number sets the ceiling on everything above it.
Scroll to see what happens when one of them fails.
Traffic × Conversion Rate × AOV = Revenue. Three levers, and most businesses only ever pull the first one.
Nothing changed in the ad account. The page just did its job twice as well.
This is why I ask about your website, your offer and your average order value before I ask about your budget. Sometimes the cheapest growth available to a business isn't in Ads Manager at all.
A $2 lead that never buys is more expensive than a $10 lead that does. Cost per lead is the number people celebrate. Cost per customer is the number that pays salaries.
The goal was never cheaper leads. It was better ones — and those two things usually pull in opposite directions.
Ideas come from experience and instinct. Data decides what stays, what changes, what scales and what gets shut off. Including my ideas.
Reach, impressions and engagement don't appear on your P&L. If a metric doesn't connect to revenue or cost of acquisition, it isn't the headline.
$100/day at 4 ROAS doesn't guarantee $200/day at 4 ROAS. Scaling means growing spend while the economics stay healthy. Otherwise you're just spending more.
Every account has them. You'll hear what happened, what it cost, and what changes because of it — before you have to ask.
An online home-essentials store, run as a system: best-sellers scaling, an always-on engine and a testing lane in Lebanon — plus a WhatsApp market in Syria that most agencies wouldn't even count. Together they returned over $129,000 in sales in about two months.
An online store selling home essentials, sold in two very different markets: Lebanon, where every order is tracked online, and Syria, where customers order over WhatsApp. Both were built as systems — and both paid back many times over.
Send me a message. Tell me what you sell and what isn't working right now. If advertising isn't your actual problem, I'll tell you that too — it's a faster conversation for both of us.
